Meet the
Brandtypes

Brandtypes is a tech brand strategy framework that's enabled by CompOS. The world's first AI-driven brand positioning method.

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Proactive-Pragmatic

Brands seek efficiency for the sake of progress. Their no-nonsense, lean and mean approach to problem-solving relies on cutting the excess and seeking optimal solutions.

Expert

Expert type brands position themselves as authoritative leaders with a deep focus and a scientific understanding of their field.
Example Brands

Value Seeker

Value-seeker type brands provide budget-friendly and practical solutions while being deliberate about costs and affordability.
Example Brands

Optimiser

Optimiser type brands serve as efficiency specialists that provide frictionless solutions for those who value a streamlined service or product.
Example Brands

Technologist

Technologist type brands offer a vision for how technology can be used to find new solutions to existing problems while automating and improving known products and services.
Example Brands

Caring-Pragmatic

Brands seek efficiency for the sake of progress. Their no-nonsense, lean and mean approach to problem-solving relies on cutting the excess and seeking optimal solutions.

Mentor

Mentor type brands connect existing expertise with willingness to educate, enlighten and support growth while providing care and insight along the way.
Example Brands

Nurturer

Nurturer type brands are committed and supportive partners who work assist their stakeholders with needed resources for growth.
Example Brands

Simplifier

Simplifier type brands focus on making complicated processes user-friendly. They position themselves around making life easier and provide a smoother experience.
Example Brands

Personalizer

Personalizer type brands position their products and services as catering to their clients’ unique needs and offer customized solutions.
Example Brands

Proactive-Idealist

Brands seek efficiency for the sake of progress. Their no-nonsense, lean and mean approach to problem-solving relies on cutting the excess and seeking optimal solutions.

Futurist

Futurist type brands are a driving force behind new ideas and technologies that shape their market in a new way, as well as redefine what is seen as the industry standard.
Example Brands

Accelerator

Accelerator type brands focus on dynamic services which enable customers to achieve their goals faster.
Example Brands

Guardian

Guardian type brands act as barrier that protects their customers’ information and assets from external threats in a volatile environment.
Example Brands

Globe-throtter

Globe-throtter type brands claim a leading global presence and the capability to meet the needs of customers in different countries and cultures.
Example Brands

Caring-Idealist

Brands seek efficiency for the sake of progress. Their no-nonsense, lean and mean approach to problem-solving relies on cutting the excess and seeking optimal solutions.

Eco Warrior

Eco Warrior type brands are committed to promoting and practicing sustainability while taking on a responsible role in caring for the planet.
Example Brands

Collaborator

Collaborator type brands cultivate a culture of collaboration and partnership while emphasizing professional cooperation.
Example Brands

Peoples Champion

People's Champion type brands focus on their community. Universally appealing and inclusive, they aim to democratise their category.
Example Brands

Principled

Principled type brands pride themselves on having strict moral and ethical standards while providing trustworthy services in a transparent manner.
Example Brands
Proactive-Pragmatic
Caring-Pragmatic
Proactive-Idealist
Caring-Idealist

Proactive-Pragmatic

Brands seek efficiency for the sake of progress. Their no-nonsense, lean and mean approach to problem-solving relies on cutting the excess and seeking optimal solutions.

Expert

Expert type brands position themselves as authoritative leaders with a deep focus and a scientific understanding of their field.
Example Brands

Value Seeker

Value-seeker type brands provide budget-friendly and practical solutions while being deliberate about costs and affordability.
Example Brands

Optimiser

Optimiser type brands serve as efficiency specialists that provide frictionless solutions for those who value a streamlined service or product.
Example Brands

Technologist

Technologist type brands offer a vision for how technology can be used to find new solutions to existing problems while automating and improving known products and services.
Example Brands

Caring-Pragmatic

Brands seek practical improvement through growth and adaptiveness. They focus on solving real problems through client centricity by providing practical tools, knowledge and support

Mentor

Mentor type brands connect existing expertise with willingness to educate, enlighten and support growth while providing care and insight along the way.
Example Brands

Nurturer

Nurturer type brands are committed and supportive partners who work assist their stakeholders with needed resources for growth.
Example Brands

Simplifier

Simplifier type brands focus on making complicated processes user-friendly. They position themselves around making life easier and provide a smoother experience.
Example Brands

Personalizer

Personalizer type brands position their products and services as catering to their clients’ unique needs and offer customized solutions.
Example Brands

Proactive-Idealist

Brands communicate ambition, scale and vision. They strive to make an impact and do not shy away from challenging existing limitations in security, speed and offering.

Futurist

Futurist type brands are a driving force behind new ideas and technologies that shape their market in a new way, as well as redefine what is seen as the industry standard.
Example Brands

Accelerator

Accelerator type brands focus on dynamic services which enable customers to achieve their goals faster.
Example Brands

Guardian

Guardian type brands act as barrier that protects their customers’ information and assets from external threats in a volatile environment.
Example Brands

Globe-throtter

Globe-throtter type brands claim a leading global presence and the capability to meet the needs of customers in different countries and cultures.
Example Brands

Caring-Idealist

Brands provide services based on a view of the bigger industry picture. They are driven to improve entire ecosystems for the shared benefit of different actors.

Eco Warrior

Eco Warrior type brands are committed to promoting and practicing sustainability while taking on a responsible role in caring for the planet.
Example Brands

Collaborator

Collaborator type brands cultivate a culture of collaboration and partnership while emphasizing professional cooperation.
Example Brands

Peoples Champion

People's Champion type brands focus on their community. Universally appealing and inclusive, they aim to democratise their category.
Example Brands

Principled

Principled type brands pride themselves on having strict moral and ethical standards while providing trustworthy services in a transparent manner.
Example Brands

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